BS BATTERY
RepresentingBatteries and power · France
Powersport and motorcycle batteries, chargers and testers. A full activation-ready range covering AGM, gel and lithium chemistries for two-wheel, ATV, marine and garden equipment.
Dubai · Middle East Aftermarket
Zoom intonew markets
We put world-class automotive and industrial brands into the hands of the workshops, distributors and racers who move the Middle East — and we do it without the guesswork.
Saudi ArabiaUnited Arab EmiratesOmanKuwaitQatarBahrainLebanonJordanEgyptIraqSaudi ArabiaUnited Arab EmiratesOmanKuwaitQatarBahrainLebanonJordanEgyptIraq
Who we are
Stop hunting
blind
Track and Tech markets premium international products to the automotive and industrial sectors across the Middle East.
Our job is to help global manufacturers land their products properly in this region — with the distribution, the technical support and the local relationships that decide whether a brand takes hold or stalls.
We bring the highest-quality solutions and the latest innovations to the aftermarket, and we do it in the most affordable and efficient way we can find. Partnerships that last, customers who stay.
What we actually do
Four disciplines
- 01
Aftermarket distribution
We place branded automotive and industrial products into ten Middle East markets, handling the route from manufacturer to workshop floor.
- 02
Lubricants and consumables
Lubrication products for passenger, commercial and industrial applications, matched to the operating conditions of the region rather than to a generic spec sheet.
- 03
High-tech vehicle systems
Specialist systems for vehicles and machinery, brought in from partners whose engineering already leads their category.
- 04
Motorsport and events
We own, design and organise sporting events, and stand behind the teams, champions and enthusiasts who make up the regional scene.
But that’s not all
We are in this
for the racing
Track and Tech was built by people who share a passion for motorsport, and we put real weight behind the community around it — racers, collectors, service providers, specialists, and anyone who has ever lost a weekend to a car.
The name carries in this region. Among enthusiasts, power-sport champions, teams and fans across the Middle East, it is known — and we intend to keep earning that.
Where you’ll find usProudly representing
All product linesSTEELBIRD
RepresentingTires and rubber components · India
Tyres for two- and four-wheel applications alongside a deep rubber components range — dampers, O-rings and gaskets — plus oil, fuel and air filtration. Over fifty years of OEM and aftermarket manufacturing.
Your brand here
We are actively adding partners across lubricants, vehicle technology and workshop supply. If you are looking for a route into the Middle East aftermarket, start with a conversation.
On the ground
All events
Dakar Rally
Ha’il to Dammam · Saudi Arabia
31 Dec – 15 Jan 2023
Baghdad Auto Show
Baghdad · Iraq
05 – 06 May 2023
Next step
From startup
to success
Whether you are a manufacturer looking for regional representation, a distributor after a stronger line, or a team chasing a partner — tell us what you need.
Start a conversation