About us
Built for this
region
Track and Tech was founded with a vision: to ease and improve automotive and motorsport culture in the Middle East, and to give enthusiasts the means to enjoy it.
What is our approach?
Track and Tech was founded to ease and improve automotive and motorsport culture across the Middle East — giving enthusiasts the means to enjoy their passion, whether that is buying a product from us or standing in the paddock at one of our events.
What sets us apart?
We hold position in the Middle East aftermarket by carrying top-quality branded products and services across automotive and industrial sectors, and by continuously adapting to where the market is actually moving.
What are we eager for?
A culture of creativity inside the team, and collaborations outside it — with international businesses, major motorsport events, champions, pilots and industry experts whose expertise opens routes into new markets.
What do we look for?
Partners rooted in the communities we serve. Working with local and regional businesses lets us pair the best available technology with after-sales service that actually holds up.
Where do we operate?
We search globally for the finest products and brands and bring them into the region. Ten countries today, with more being added as the network grows.
Ten markets, and counting
Where we operate
- 01
Saudi Arabia
- 02
United Arab Emirates
- 03
Oman
- 04
Kuwait
- 05
Qatar
- 06
Bahrain
- 07
Lebanon
- 08
Jordan
- 09
Egypt
- 10
Iraq
We scour the globe to find and source the finest products and brands, then bring them here. More countries are being added as the network grows.
Message from the CEO
Raja A. Reslan
Chief Executive Officer
Our mission goes beyond business success. We are driven by a passion to make a difference in the motorsport future of the Middle East region. We believe in the immense potential and talent that exists here, waiting to be nurtured and showcased on a global stage.
Through our collaborations and strategic partnerships we are not only expanding our reach but creating opportunities for aspiring motorsport enthusiasts, teams and businesses — a platform for them to thrive, grow and make their mark in the industry.
Our vision is clear: to be at the forefront of the motorsport revolution in the Middle East. We will continue to search the world for the best products and brands, bringing them to our region and raising the standard of what is expected here.
Together, let us push boundaries, break barriers and inspire the next generation. The road ahead may be challenging, but with our collective efforts I have no doubt we will achieve greatness.
Thank you for being part of this journey.
Strategic goals
Six things we hold ourselves to
- 01
Sustain and develop market share across the Middle East region
- 02
Deliver world-class products and service to every customer
- 03
Enable motorsport enthusiasts to pursue their passion
- 04
Establish strategic partnerships that capitalise on shared values
- 05
Own, design and organise top international sporting events
- 06
Achieve sustainable business growth